Bernard Setaro Clark

Stop pushing products-and start cultivating relationships with the right customers. If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business. Leading experts such as Ted...

Describes the adventurous prospectors who traversed the United States in 1848 in response to rumors of gold in the Sacramento Valley, detailing the rough and rowdy cities that popped up, seemingly out of thin air, to accommodate the treasure-seekers.

Set in the border states of Kansas and Missouri, WOE TO LIVE ON explores the nature of lawlessness and violence, friendship and loyalty, through the eyes of young recruit Jake Roedel. Where he and his fellow First Kansas Irregulars go, no one is safe, no one can be neutral. Roedel grows up fast, experiencing a brutal parody of war without standards or mercy. But as friends fall and families flee, he questions his loyalties and becomes an outsider...

It all starts when a mischievous artist kicks off a game of graffiti tag by painting the phrase, "Uh-oh" on an overpass. Next, an anonymous interlocutor writes back: "When?" Then someone slyly answers: "Just a couple of days." But exactly what will happen in just a couple of days? Readers don't have long to wait before Professor Blip Korterly is arrested and his molecular biologist friend Dr. Flake Fountain is drafted into a shadow-government research...

What if William Shakespeare had written The Big Lebowski? The Dude has met the Bard, and he doth abide. Join "The Knave" and Sir Walter on a wild tale of mistaken identity, kidnapping, bowling, and a rug that, in faith, really tied the room together, in a sidesplitting Shakespearean comedy of errors and ninepins, told in five glorious acts of iambic pentameter and impeccable period prose. Already a theatrical hit and a worldwide viral phenomenon....

The nightmares have returned. Something, or someone, wants to drag Julia Davidson back into a dreadful conflict she assumed was a distant memory. Was this, like before, the echo of another person's dream? Is she responsible to rescue faces she doesn't recognize but can't forget? Do the murky images suggest she has a part to play in whatever ominous events lie ahead? Things are finally looking up for Matthew Adams. As the top earner at MedCom Associates...

Getting Started in Mutual Funds, Second Edition is an overhaul of the original edition that includes everything from Morningstar's new matrix of evaluating a fund's investment style to implementing mutual funds into long-term investment strategies in retirement plans. Hall, of course, keeps the basics like how to read a prospectus, how to evaluate ongoing fees and expenses, and how to evaluate a fund's performance. New chapters include information...

The US markets are fundamentally changing. Changing to more match the European markets. This change will put significant stresses on US companies and equities. The result is likely that as the global economy recovers, Europe will rise faster, further, and stronger than the US markets. As we move out of the current financial crisis, wise investors will look overseas. Using the unique perspective of an author in Europe and the US, this book will outline...

Most company's change initiatives fail. Yours don't have to. If you read (or listen to) nothing else on change management, listen to these ten articles (featuring "Leading Change," by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization. HBR's 10 Must Reads on Change Management will inspire you to: lead change through eight critical...