Richard Elwood
Author
Pub. Date
2021.
Language
English
Description
The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering...
Author
Language
English
Formats
Description
In An Experiment in Criticism, C. S. Lewis offers a thought-provoking and unconventional approach to literary criticism. Instead of evaluating literature by traditional standards of quality, Lewis suggests that the true value of a book lies in how readers engage with it. He proposes that literature should be judged not by its inherent qualities but by the kind of reading experience it provides.
Lewis distinguishes between two types of readers: those...
Author
Language
English
Formats
Description
In The Discarded Image, C. S. Lewis paints a lucid picture of the medieval world view, providing the historical and cultural background to the literature of the Middle Ages and Renaissance. It describes the "image" discarded by later years as "the medieval synthesis itself, the whole organization of their theology, science and history into a single, complex, harmonious mental model of the universe." This, Lewis's last book, has been hailed as "the...
Author
Language
English
Description
The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
In all walks of life, we constantly make decisions about whether something is worth our money or our time or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations...
Author
Language
English
Description
The Discarded Image paints a lucid picture of the medieval world view, providing the historical and cultural background to the literature of the middle ages and renaissance. It describes the 'image' discarded by later years as 'the medieval synthesis itself, the whole organization of their theology, science and history into a single, complex, harmonious mental model of the universe'. This, Lewis's last book, has been hailed as 'the final memorial...
Author
Language
English
Description
First published in 1981, Lawrence Freedman's The Evolution of Nuclear Strategy was immediately acclaimed as the standard work on the history of attempts to cope militarily and politically with the terrible destructive power of nuclear weapons. It has now been completely rewritten, drawing on a wide range of new research, and updated to take account of the period following the end of the cold war, and covering all nuclear powers.