Malcolm Gladwell

From the #1 bestselling author of The Bomber Mafia, the landmark book that has revolutionized the way we understand leadership and decision making. In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that...

"Malcolm Gladwell's exploration of how technology and best intentions collide in the heat of war. In The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War, Malcolm Gladwell [...] weaves together the stories of a Dutch genius and his homemade computer, a band of brothers in central Alabama, a British psychopath, and pyromaniacal chemists at Harvard to examine one of the greatest moral challenges in modern American history....

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push...

Malcolm breaks down two pieces of his own writing-one written for Tthe New Yorker and one for a medical journal-to illustrate how he brings a new character to life.

Learn how to use surprises, guessing games, and suspense to invite readers into your story.

Using his essay "Something Borrowed" as an example, Malcolm demonstrates how to use language and emotion to build a powerful narrative.

Learn how Malcolm grows the idea of a story, and how he tests new ideas with family and friends.

Malcolm believes that you can't become a great writer without being a great reader. Learn Malcolm's strategies for critical reading.

The interview is the critical foundation for developing character in nonfiction. Malcolm teaches you how to conduct an interview to uncover what is uniquely interesting about your subject.

What makes a story worth pursuing? Malcolm talks through his criteria for spotting a unique story and the first steps of story development.