Don Hagen

Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company's ability to provide value to its customers. Thus, it cannot be overemphasized how important it is for leaders to ensure the company's mission is manifested...

For speakers who want to make their presentations more impressive than the tens of thousands of speeches delivered (and immediately forgotten) every day, The How of WOW offers a refreshing antidote to the usual formulas. The How of WOW offers hundreds of practical tips, techniques, and illuminating examples to help speakers at every stage of the speech process, from considering an invitation to speak to making sure that the message is remembered even...

“My Bondage and My Freedom”, by Frederick Douglass. Here are some of the remarkable features of Barnes & Noble Classics: • New introductions commissioned from today’s top writers and scholars • Biographies of the authors • Chronologies of contemporary historical, biographical, and cultural events • Footnotes and endnotes • Selective discussions of imitations, parodies, poems, books, plays, paintings, operas, statuary, and films inspired...

In New Atlantis, Francis Bacon portrayed a vision of the future of human discovery and knowledge, expressing his aspirations and ideals for humankind. The novel depicts the creation of a utopian land where "generosity and enlightenment, dignity and splendour, piety and public spirit" are the commonly held qualities of the inhabitants of the mythical Bensalem. The plan and organisation of his ideal college, Salomon's House (or Solomon's House), envisioned...

"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal...

"Crooken Sands" is an 1894 short story by master horror writer Bram Stoker. Abraham "Bram" Stoker (1847 – 1912) was an Irish author most famous for his 1897 Gothic novel "Dracula", a seminal book that continues to influence the vampire genre in print and film to this day. Other notable works by this author include: "Miss Betty" (1898), "The Mystery of the Sea" (1902), and "The Jewel of Seven Stars" (1903). This volume will appeal to those who enjoy...

The company he founded in 1970, the Huntsman Corporation, is now one of the largest petrochemical manufacturers in the world, employing more than 12,000 people and generating over $10 billion in revenue each year. Success in business, though, has always been a means to an end-never an end in itself. In Barefoot to Billionaire, Huntsman revisits the key moments in his life that shaped his view of faith, family, service, and the responsibility that...

"Despite the outpouring of books, movies, museums, memorials, and courses devoted to the Holocaust, a coherent explanation of why such ghastly carnage erupted from the heart of civilized Europe in the twentieth century still seems elusive even seventy years later. Numerous theories have sprouted in an attempt to console ourselves and to point the blame in emotionally satisfying directions--yet none of them are fully convincing. As witnesses to the...

Annotation

The popular blogger and author of the best-selling "You Are Not So Smart" shares more discoveries about self-delusion and irrational thinking, analyzing 15 additional ways people routinely fool themselves in areas ranging from attraction and time wasted to best intentions and the true price of happiness.