Tantor Media
Author
Pub. Date
p2020
Language
English
Description
This book details the communication responsibilities of the C-suite, including public speaking, media appearances, internal communication, and investor relations.' It provides examples of good and bad handling of such situations and expert instruction on how to manage them successfully.' It would stress the essentiality and means of communicating well to various constituencies and forums, including: shareholders, board of directors, media, employees,...
Author
Pub. Date
℗2016
Language
English
Description
The desire for dignity is universal and powerful. It is a motivating force behind all human interaction-in families, in communities, in the business world, and in relationships at the international level. When dignity is violated, the response is likely to involve aggression, even violence, hatred, and vengeance. On the other hand, when people treat one another with dignity, they become more connected and are able to create more meaningful relationships....
Author
Pub. Date
p2020
Language
English
Description
Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large and small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline, and others have programs so you can profit from the thousands of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are over 10 million people...
Author
Pub. Date
Â2018
Language
English
Description
We're used to thinking of the United States in opposing terms: red versus blue, haves versus have-nots. But today there are three Americas. At one extreme are the brain hubs-cities like San Francisco, Boston, and Durham-with workers who are among the most productive, creative, and best paid on the planet. At the other extreme are former manufacturing capitals, which are rapidly losing jobs and residents. The rest of America could go either way. For...
Author
Pub. Date
℗2019
Language
English
Description
Ambition Redefined is a timely alternative to current women's business books that define professional ambition and success as climbing the corporate ladder. In fact, this is not a path that all women want or should feel pressured to follow. Sollmann's focus is on the more critical and widespread workplace issue for everyday women-to always work in a way that fits their lives alongside their two major caregiving roles: for children and aging parents....
Author
Pub. Date
2014.
Language
English
Description
Entrepreneurs often suffer from "superhero syndrome"--The misconception that to be successful, they must do everything themselves. They are not only the boss but also the salesperson, HR manager, copywriter, operations manager, online marketing guru, and so much more. It's no wonder so many people give up the dream of starting a business-it's just too much for one person to handle. But outsourcing expert and "Virtual CEO" Chris Ducker knows how you...
Author
Series
Language
English
Formats
Description
The fast and easy way to learn how to manage people, projects, and teams. Being a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible. Managing For Dummies,...
Author
Pub. Date
[2011]
Language
English
Formats
Description
Two-time New York Times bestselling authors Roger Connors and Tom Smith show how leaders can achieve record-breaking results by quickly and effectively shaping their organizational culture to capitalize on their greatest asset-their people.-- Publisher.
Author
Pub. Date
2015.
Language
English
Description
Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes. The Art of the Start 2.0 solves that problem by distilling...
Author
Pub. Date
2011
Language
English
Description
It's time to stop just worrying about climate change, says Paul Gilding. We need instead to brace for impact because global crisis is no longer avoidable. This Great Disruption started in 2008, with spiking food and oil prices and dramatic ecological changes, such as the melting ice caps. It is not simply about fossil fuels and carbon footprints. We have come to the end of Economic Growth, Version 1.0, a world economy based on consumption and waste,...
Author
Pub. Date
p2020
Language
English
Description
The COVID-19 pandemic has unleashed a firehose of information (much of it wrong) and an avalanche of opinions (many of them ill-founded). Most of us are so distracted by the everyday awfulness that we don't see the broader issues in play. In this book, economist Joshua Gans steps back from the short-term chaos to take a clear and systematic look at how economic choices are being made in response to COVID-19. He shows that containing the virus and...
Author
Pub. Date
2009
Language
English
Description
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.The Art of the Start will give you the essential steps to launch great products, services, and companies-whether...
35) Reality check: the irreverent guide to outsmarting, outmanaging, and outmarketing your competition
Author
Pub. Date
2009
Language
English
Description
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.For nearly three decades, Kawasaki has earned a stellar reputation as an...
Author
Pub. Date
p2020
Language
English
Description
It’s easy to assume that a company who makes a product that most people like say, for example, beer probably doesn’t have to do very much in the way of marketing, branding, and product development. But anyone who makes such an assumption has clearly never encountered Ken Grossman, founder of the Sierra Nevada Brewing Company, and his unique approach to making, distributing, and spreading the word about one of America’s best-loved brands of beer....
Author
Pub. Date
Â2016
Language
English
Description
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology...
Author
Pub. Date
Â2018
Language
English
Description
Are you tired of leadership that claims to want an innovative culture but in fact throws up internal roadblocks against any new initiatives? If you're a frustrated employee banging your head up against the same brick wall, then Rebel at Work is the book for you. The problem with bestselling leadership, innovation, and business books on the market is that they are written for executive leadership. Rebel at Work is for the employee who does the actual...
Author
Pub. Date
2009
Language
English
Description
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven...
Author
Pub. Date
2014.
Language
English
Description
Their idea was simple. Four NYU undergrads wanted to build a social network that would allow users to control their personal data instead of surrendering it to big businesses like Facebook. They called it Diaspora. In days they raised $200,000, and reporters, venture capitalists, and the digital community's most legendary figures were soon monitoring their progress. Max dreamed of being a CEO. Ilya was the idealist. Dan coded like a pro. And Rafi...