Emerging business online: global markets and the power of B2B internet marketing

Introduction

Emerging markets

Business strategy

The Ebocube and business models

Marketing by the dashboard light

Managing customer relationships through the buying cycle

Campaign optimization, "Glocalization," and the power of email

Winning with webcasts, websites and more

Web banners and integrating offline channels into your ebocube strategy : "offline isn't dead!"

Marketing operations (mops).