The essential persona lifecycle: your guide to building and using personas

Front Cover; The Essential Persona Lifecycle; Copyright Page; Contents; About the Authors; CHAPTER 1 What are personas?; Introduction; Why a persona lifecycle?; Why another persona lifecycle book?; What additional materials will I find in the original persona lifecycle book?; CHAPTER 2 The five phases of the persona lifecycle; Introduction; The persona lifecycle encourages and supports user-centered design; CHAPTER 3 Persona family planning; What is family planning for personas?; Organizational introspection: Are personas right for your project?; Step 1. Build a core team

Step 2. Identify goalsStep 3. Create an action plan; Step 4. Get your hands on some data; Get ready for conception and gestation!; CHAPTER 4 Persona conception and gestation; What is the conception and gestation process for personas?; The six-step conception and gestation process; How long does the conception and gestation process take?; How many personas should you create?; Persona conception: Steps 1, 2, and 3; Persona gestation: Steps 4, 5, and 6; How to know you are ready for birth and maturation; Summary; CHAPTER 5 Persona birth and maturation; What is birth and maturation for personas?

Step 1. Prepare for birth and beyondStep 2. Birth; Step 3. Maturation; Persona artifacts (the what and how of communicating your personas); If you are a consultant; Summary; CHAPTER 6 Persona adulthood; What is adulthood for personas?; What to expect during persona adulthood; Job 1: Help your personas settle in; Start with the basics: Invite personas into your offices and into your meetings; Plan, design, evaluate, release: How to use personas during the stages of product development; Stage 1. Use personas to plan your product; Stage 2. Use personas to explore design solutions

Use personas to help you explore visual design solutionsAdult personas and developers; Stage 3. Use personas to evaluate your solutions; Stage 4. Use personas to support the release of your product; Transitioning into lifetime achievement, reuse, and retirement; Summary; CHAPTER 7 Persona lifetime achievement, reuse, and retirement; What are lifetime achievement, reuse, and retirement for personas?; Step 1. Measure the return on investment of your persona effort; Step 2. Decide how to manage the transition to the next project; Summary; APPENDIX A: Ad hoc persona example

Company: ACME professional association for CPAsGary getting started; Meet gary; APPENDIX B: Data-driven persona example; Description; Tanner's goals and desires; What does Tanner want from G4kids.com?; Tanner's computer and internet usage; Research report references; APPENDIX C: Case study: G4K (games 4 kids) kids' web portal; Introduction; G4K persona family planning; The G4K persona team find some much needed data free web-based data sources; G4K persona conception and gestation; Identifying factoids and transferring them to sticky notes; Assimiliating factoids