Social Media Marketing For Dummies, 4th Edition

Introduction

Getting started with social media marketing

Practicing SMM on the social web

Reaching your audience via mainstream social platforms

Getting your message to connectors

Old marketing is new again with SMM

The part of tens.

Cover; Table of Contents; Title Page; Introduction; Part I: Getting Social with Your Marketing; Chapter 1: Understanding Social Media Marketing; Chapter 2: Discovering Your SMM Competitors; Chapter 3: Getting in the Social Media Marketing Frame of Mind; Part II: Practicing SMM on the Social Web; Chapter 4: Launching SMM Campaigns; Chapter 5: Developing Your SMM Voice; Part III: Reaching Your Audience via Mainstream Social Platforms; Chapter 6: Finding the Right Platforms; Chapter 7: Exploring SMM Strategies for Facebook; Chapter 8: Marketing on Twitter; Chapter 9: Creating a YouTube Strategy.

Chapter 10: Making foursquare Work for YouChapter 11: Considering LinkedIn; Chapter 12: Viewing Google through a Different Lens; Chapter 13: Marketing via Niche Networks and Online Communities; Chapter 14: Accounting for the Influencers; Part IV: Old Marketing Is New Again with SMM; Chapter 15: Practicing SMM on Your Website; Chapter 16: Becoming an Authentic and Engaged Advertiser; Chapter 17: Building an SMM Mobile Campaign; Chapter 18: Energizing Your Employees for Social Media Marketing; Chapter 19: Applying Metrics to the SMM Realm.

Chapter 20: Understanding Social Media Governance and ToolsChapter 21: Moving Towards Real-Time Marketing; Part V: The Part of Tens; Chapter 22: Ten SMM Best Practices; Chapter 23: Ten Common SMM Mistakes; Chapter 24: Ten SMM-Related Must-Read Blogs; Chapter 25: Ten Top SMM Tools; Cheat Sheet.

Cover; Table of Contents; Title Page; Introduction; Part I: Getting Social with Your Marketing; Chapter 1: Understanding Social Influence Marketing; Chapter 2: The Lay of the SIM Land; Chapter 3: Getting in the Social Influence Marketing Frame of Mind; Part II: Practicing SIM in the Social Web; Chapter 4: Launching SIM Campaigns; Chapter 5: Developing Your SIM Voice; Chapter 6: Reaching Your Audience and Their Influencers on the Major Social Platforms; Chapter 7: Marketing via Niche Networks and Online Influencers; Chapter 8: Accounting for the Influencers.