Front Cover; Business Intelligence Strategy and Big Data Analytics; Copyright Page; Contents; About the Author; Foreword; Acknowledgments; Introduction; The Challenge of Formulating Business Intelligence Strategy; Overview of the Book; Organization of the Book; Closing the Loop; 1 The Personal Face of Business Intelligence; 1.1 BI Case Study Setting; 1.1.1 Industry Setting; 1.1.2 Company Situation; 1.2 BBF BI Opportunities; 1.2.1 The CEO's View of Business Challenges and BIOs; 1.2.2 The Chief Operating Officer's View of Business Challenges and BIOs.
1.2.3 The Chief Marketing Officer's View of Business Challenges and BIOs1.2.4 The Chief Sales Officer's View of Business Challenges and BIOs; 1.2.5 The Chief Financial Officer's View of Business Challenges and BIOs; 1.2.6 The CIO's View of Business Challenges and BIOs; 1.3 The BBF BI Vision and BI Opportunity Portfolio & Business Case; 1.3.1 The BBF BI Vision; 1.3.2 The BBF BIO Portfolio; 1.4 Generalizing From the BBF Case-BI Applications for Manufacturers; 1.5 Lessons Learned for BI Strategy-BBF BI Progress; 1.5.1 Lesson 1-Lack of Understanding of BI Makes the Value Hard to Determine.
1.5.2 Lesson 2-The Mission and Importance of BI Is Not Clear1.5.3 Lesson 3-No Sense of Urgency Among Upper Management; 1.6 Questions to Consider for Your Company or Function; 2 Business Intelligence in the Era of Big Data and Cognitive Business; 2.1 Getting Clear About Terminology-Business Definitions of Business Intelligence and Related Terms; 2.2 The Hype Around BI, Big Data, Analytics, and Cognitive Business; 2.3 A Business View of Big Data; 2.4 A Business View of Cognitive Business; 2.5 BI and Analytics-Is There a Difference?; 2.6 Beyond the Hype-What BI Success Looks Like.
2.6.1 Industry Views of BI Success2.7 Summary-Industry Views of BI Success; 2.7.1 Job Function Views of BI Success; 2.8 Recap of Some Key Points; 3 The Strategic Importance of Business Intelligence; 3.1 A Business View of BI; 3.1.1 Styles of BI; 3.1.2 An Effective BI Environment Provides Integrated Operational and Financial Views of Facts About Business Performance; 3.2 How BI Enhances Business Processes and Business Performance; 3.2.1 Review of Business Processes Improvement Thinking; 3.2.2 Decision-Making Can Be a BI-Enabled, Defined Business Process; 3.3 The Strategic Importance of BI.
3.3.1 Some Examples of the Strategic Importance of BI3.3.1.1 Financial Services Industry; 3.3.1.2 Grocery Stores; 3.3.1.3 Government Agencies; 3.3.1.4 Manufacturers; 3.4 Skill Development Opportunity: The Strategic Importance of BI; 3.4.1 Objectives; 3.5 Summary of Some Key Points; 4 BI Opportunity Analysis; 4.1 BI Opportunity Analysis Provides the Economic Rationale for BI; 4.2 Top-Down BI Opportunity Analysis; 4.3 Using Strategy Maps to Discover Bios; 4.4 Using Structured Interviews to Discover BIOs; 4.4.1 Typical "Conversation Starters" for Structured Interviews.
