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» Measure what matters: online tools for understanding customers, social media, engagement, and key relationships

Measure what matters: online tools for understanding customers, social media, engagement, and key relationships

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Author

Delahaye Paine, Katie

Publisher

Wiley

Publication Date

Language

English

eBook
Show Edition

Available Online

O'Reilly

Description

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Subjects

Academic theses
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Public Relations
Customer services
Customer services -- Research
dissertations
forskning
Forskning -- kundservice
Informationsdienst
Kundendienst
kundservice
Measurement
measuring
Mesure
Médias sociaux
Médias sociaux -- Recherche
Öffentlichkeitsarbeit
Public Relations
Qualitätskontrolle
Recherche
Research
Service à la clientèle
Service à la clientèle -- Recherche
Sociala media
Sociala media -- forskning
Social media
Social media -- Research
Soziale Software
Thèses et écrits académiques

NoveList

From the eBook

You can now measure everything, but you won't survive without the metrics that matter to your business

How to get started

Seven steps to the perfect measurement program: how to prove your results and use your results to improve

Yes, you can afford to measure: choosing the right measurement tool for the job

How to measure marketing, public relations, and advertising in a social media world

How to use numbers to get closer to your customers

Measuring the impact of events, sponsorships, and speaking engagements

How to measure influencers and thought leadership

Measuring relationships with your local community

Measuring what your employees think

Threats to your reputation: how to measure crises

Measuring relationships with salespeople, channel partners, and franchisees

Measurement for nonprofits

Measure what matters in higher education: how to get an A in measurement.

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More Details

ISBN

9781118016312
9786613026590
9781118016305
661302659
9781118016329
9781283026598

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