Part I58; Laying Your Foundation
CH36;1 A Brief History of Podcasting
Independent Podcaster Resources
iTunes Enters the Playing Field
CH36;2 What the Pros Are Doing
Comedy Casts8212;Shock Jocks44; Skits44; Standup
Godcasts58; Religious and Spiritual Podcasts
CH36;4 Finding Your Passion
Part II58; Refining Your Podcast and Your Skills
CH36;6 Your 8220;Script8221;
CH36;7 The Art of the Interview
Prep Work for Live Interviews
Using Skype and Other VoIP Services
Face45;to45;Face Interviews
Time45;Shifted Interviews
CH36;8 Music8212;Issues and Sources
CH36;9 The Audible Written Word
What Writing Is Podcasted
Does Giving Your Work Away Increase Sales63;
Concern for Production Value
Addressing the Written Word
CH36;10 The Great Editing Debate
Why You Shouldn8217;t Edit
CH36;11 Keeping the Podcast Consistent
Maintaining a Consistent Release Schedule
Keeping the Format Consistent
CH36;12 You8217;re Nothing Without Your Audience
Using Forums to Interact with Listeners
Soliciting Listener Feedback
Incorporating Your Audience
Your Show Notes Are Your Podcast8217;s Map
Part III58; Marketing and Promotion
CH36;13 Using Your Site as a Marketing Tool
CH36;14 Using Promos to Hype Your Podcast
CH36;15 Getting the Word Out
CH36;16 How to Find Newbie Listeners
Online Message Boards and Forums
craigslist and Other Boards
Guerilla Marketing Tricks
CH36;17 Business Planning
Corporate and Small Business Podcasts
CH36;18 Generating Revenue
Tracking Stats and Getting Listener Info
Advertising and Sponsorship
Joining Affiliate Programs
Unique and Interesting Methods
CH36;19 Podcasting as a Marketing Tool
Movies44; TV44; and Radio
Nongovernmental Organizations
