From the eBook - Expanded ed.
How: Why How We Do Anything Means Everything; Contents; Foreword; Preface; Prologue: Making Waves; Part I: How We Have Been, How We Have Changed; Introduction: The Spaces between Us; Chapter 1: From Land to Information; Lines of Communication; Getting Flattened; Chapter 2: Technology's Trespass; The Ties That Bind Us; Distance Unites Us; Can You Hear Me Now?; The Age of Transparency; The Persistence of Memory; The Information Jinni Is Out of the Lamp; Chapter 3: The Journey to HOW; Just Do It; The Certainty Gap; The Limitations of Rules; Outbehaving the Competition; How We Go Forward
Part II: How We ThinkIntroduction: The Paradox of Journey; Chapter 4: Playing to Your Strengths; Help; You Can Judge a Book by Its Cover; Looking Out for Number Two; The Evolution of What Is Valuable; Believe It; Chapter 5: From Can to Should; Rules as Proxies; Dancing with Rules; On the Tip of Your Tongue; Unlocking Should; Risk and Reward; Chapter 6: Keeping Your Head in the Game; Distraction; Small Lapses, Large Costs; Dissonance; Doing Consonance; Friction; Putting It in the Whole; Part III: How We Behave; Introduction: How We Do What We Do; Chapter 7: Doing Transparency
Beyond Proxies and SurrogatesICU, UC Me; The Market Defines You; Say You Are Sorry; Interpersonal Transparency; Sig, Don't Zag; Chapter 8: Trust; The Soft Made Hard; How High Is the Ceiling?; Going on a TRIP; Tripping; Doing Trust; Trust Is the Drug; Trust, but Verify; Chapter 9: Reputation, Reputation, Reputation; Reputation in a Wired World; Reputational Capital; Mismanaging Reputation Management; A Second Chance; Part IV: How We Govern; Introduction: Innovating in HOW; Chapter 10: Doing Culture; The Sum of All HOWs; The Spectrum of Culture; The Four Types of Culture; Five HOWs of Culture
Chapter 11: The Case for Self-Governing CulturesSelf-Governance on the Shop Floor; Freedom Is Just Another Word; Taking Culture for a Test-Drive; Closing Gaps; Values in Action; A Journey to Culture; Why Self-Governance Is the Future of Business; Chapter 12: The Leadership Framework; Leadership; Walking the Talk; The First Five HOWs of Leadership; Circles in Circles (A Thought); The Leadership Framework, Continued; Afterword; HOWs Matter; Acknowledgments; Notes; Selected Bibliography; Index
