Bricks to clicks: why some brands will thrive in e-commerce and others won't

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Author

Feinleib, David

Publisher

Apress

Publication Date

[2017]

Language

English

Description

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Subjects

Subjects

branding
Branding (Marketing)
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Management
BUSINESS & ECONOMICS -- Reference
BUSINESS & ECONOMICS -- Skills
Business planning
Commerce électronique
Electronic commerce
Internet marketing
Management
Marketing sur Internet
Public relations
Reference
Relations publiques
Sales & marketing
Skills
Stratégie de marque

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ISBN

9781484228043
9781484228050

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