Lead with a story: a guide to crafting business narratives that captivate, convince, and inspire

Why tell stories?

Set a vision for the future

Set goals and build commitment

Lead change

Make recommendations stick

Define customer service success and failure

Structure of a story

Define the culture

Establish values

Encourage collaboration and build relationships

Value diversity and inclusion

Set policy without rules

Keep it real

Stylistic elements

Inspire and motivate

Build courage

Help others find passion for their work

Appeal to emotion

The element of surprise

Teach important lessons

Provide coaching and feedback

Demonstrate problem solving

Help everyone understand the customer

Metaphors and analogies

Delegate authority and give permission

Encourage innovation and creativity

Sales is everyone's job

Earn respect on day one

Recast your audience into the story

Getting started.

Cover; Contents; Acknowledgments; Introduction; 1 Why Tell Stories?; ENVISION Success; 2 Set a Vision for the Future; 3 Set Goals and Build Commitment; 4 Lead Change; 5 Make Recommendations Stick; 6 Define Customer Service Success and Failure; [HOW-TO] 7 Structure of a Story; Create an ENVIRONMENT for Winning; 8 Define the Culture; 9 Establish Values; 10 Encourage Collaboration and Build Relationships; 11 Value Diversity and Inclusion; 12 Set Policy Without Rules; [HOW-TO] 13 Keep It Real; [HOW-TO] 14 Stylistic Elements; ENERGIZE the Team; 15 Inspire and Motivate; 16 Build Courage

17 Help Others Find Passion for Their Work[HOW-TO] 18 Appeal to Emotion; [HOW-TO] 19 The Element of Surprise; EDUCATE People; 20 Teach Important Lessons; 21 Provide Coaching and Feedback; 22 Demonstrate Problem Solving; 23 Help Everyone Understand the Customer; [HOW-TO] 24 Metaphors and Analogies; EMPOWER Others; 25 Delegate Authority and Give Permission; 26 Encourage Innovation and Creativity; 27 Sales Is Everyone's Job; 28 Earn Respect on Day One; [HOW-TO] 29 Recast Your Audience into the Story; 30 Getting Started; Appendix; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U

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