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United we brand: how to create a cohesive brand that's seen, heard, and remembered
United we brand: how to create a cohesive brand that's seen, heard, and remembered
Average Rating
Author
Moser, Mike
Publisher
Harvard Business School Press
Publication Date
[2003]
Language
English
Book
Show Edition
On Shelf
Adult Nonfiction (3rd floor)
NF 658.827 MOSER 2003
1 available
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Description
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Subjects
Subjects
Brand name products
Management
New products
New products -- Management
NoveList
Table of Contents
From the Book
You're five steps away from having a customized brand
Core brand values
Core brand message
Brand personality
Brand icons
Your brand roadmap.
Excerpt
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More Details
ISBN
9781578517985
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