How 30 Great Ads Were Made; Contents; Introduction: 30 Great Ads; 01/ adidas Originals, House Party; 02/ Axe Dark Temptation, Chocolate Man; 03/ Budweiser, Wassup; 04/ Burger King, Subservient Chicken; 05/ Cadbury's Dairy Milk, Eyebrows; 06/ California Milk Processor Board, Get The Glass; 07/ Canal+, The March of the Emperor; 08/ Carlton Draught, Big Ad; 09/ Coca-Cola, Happiness Factory; 10/ Coca-Cola, Yeah Yeah Yeah La La La; 11/ Guinness, noitulovE; 12/ HBO, True Blood; 13/ HBO, Voyeur; 14/ Honda, Cog; 15/ Honda, Grrr; 16/ Johnnie Walker, The Man Who Walked Around The World.
17/ Microsoft Xbox, Halo 318/ Microsoft Xbox, Mosquito; Champagne; 19/ Nike, Barrio Bonito; 20/ Oasis/City of New York, Dig Out Your Soul
In The Streets; 21/ Onitsuka Tiger, Made of Japan; 22/ Philips, Carousel; 23/ Skoda, The Baking Of; 24/ Sony Bravia, Balls; 25/ Sony Bravia, Paint; 26/ Sony PlayStation, The History of Gaming; The Future of Gaming; 27/ Stella Artois, La Nouvelle 4%; 28/ Uniqlo, Uniqlock; 29/ Wrangler, We Are Animals; 30/ The Zimbabwean, The Trillion Dollar Campaign; Picture credits; Acknowledgements.
