Disciplined entrepreneurship workbook

How do I get started? Should I?

Market segmentation

A practical guide to primary market research

Select a beachhead market

Build an end user profile for the beachhead market

Estimate the Total Addressable Market (TAM) for the beachhead market

Profile the persona for the beachhead market

Full life cycle use case

High-level product specification

Quantify the value proposition

Identify your next 10 customers

Define your core

Chart your competitive position

Determine the customer's Decision-Making Unit (DMU)

Map the process to acquire a paying customer

Windows of opportunity and triggers

Estimate the Total Addressable Market (TAM) size for follow-on markets

Design a business model

Set your pricing framework

Estimate the Lifetime Value (LTV) of an acquired customer

Map the sales process to acquire a customer

Estimate the Cost of Customer Acquisition (COCA)

Identify key assumptions

Test key assumptions

Define the Minimum Viable Business Product (MVBP)

Show that "the dogs will eat the dog food"

Develop a product plan.