Development of music marketing on the internet
Overall music marketing strategy
Domains and hosts : nuts and bolts
Optimizing and monitoring your web site to increase traffic
Audio and video for your web site
E-commerce and financial transactions
Successful promotion on the web
Professional, legal, and ethical issues
Ch. 1. Development of Music Marketing on the Internet
Ch. 2. State of the Market
Ch. 3. Overall Music Marketing Strategy
Ch. 4. Domains and Hosts: Nuts and Bolts
Ch. 5. Creating the Web Site
Ch. 7. Optimizing and Monitoring Your Web Site to Increase Visitation
Ch. 8. Audio and Video for Your Web Site
Ch. 9. E-commerce: Product Ordering and Fulfillment
Ch. 10. Finding Your Online Market
Ch. 11. Successful Promotion on the Web
Ch. 12. Social Networking Sites
Ch. 13. Internet Obstacles
Ch. 15. Mobile Musk Marketing
Online Resources for the Music Business.
