Customer's new voice: extreme relevancy and experience through volunteered customer information

Machine generated contents note: pt. I DAWN OF THE NEW CUSTOMER --

ch. 1 New Information Masters --

Informed --

Sharing --

Mobile --

Future Masters --

Notes --

ch. 2 Power and Transparency --

Absolute Power --

New Transparency --

Note --

ch. 3 Age of Sharing --

Historical Sharing Tools --

Sharing Statistics --

Intentional versus Incidental --

Value of Intent and Context --

Science of Consumer Sharing --

Notes --

pt. II NEW VOICE INNOVATORS' WIN-WIN --

ch. 4 Yesterday's Indirect Information Model --

Yesterday's Model --

Legacy of Indirect Information --

Privacy Not --

Notes --

ch. 5 Emerging Customer's New Voice Business Information Model --

Customer-Direct Information Model --

Forces Driving New Voice Engagement --

Direct Competencies Required --

Unlocking Consumers' Intent --

Notes --

ch. 6 Today's Customer's New Voice Vertical Industry Innovators --

Industry Innovators (Vertical) --

Notes --

ch. 7 Horizontal Industry Innovators --

Collaborative Consumption (Sharing Your Stuff) --

Quantified Self --

Wearable Technology --

Mobile Health --

Internet of Things --

Triangulated Personal Information --

Sensor Technology --

Virtual Reality --

Augmented Reality --

New Customer Information Industry (Consumer as Stakeholder) --

Customer's Voice --

Notes --

ch. 8 Practical Guide: How to Leverage the Customer's New Voice Today with Dr. David Schrader --

Scenario 1 Jeff's Shopping Trip --

Scenario 2 Jill's Grocery Shopping --

Overview --

Strategy --

Marketing and Sales --

Customer Service --

Information Technology --

Notes --

pt. III ENGAGING TOMORROW'S NEW VOICE --

Notes --

ch. 9 How Consumers Will Buy Tomorrow --

Selling Reincarnated as Buying: New Buy/Sell Process --

Advertising Inversion --

Notes --

ch. 10 New Privacy --

Government/Advocacy Personal Data Initiatives --

Pivotal Personal Data Protection Initiatives --

Pivotal Business Event Time Line --

Notes --

ch. 11 Future Consumer Data Ecosystem --

Consumer as Information Stakeholder --

Mature Consumer/Business Information Sharing Models --

Walking through the Model --

Three Key Components Enabling the Personal Data Ecosystem --

Frameworks: The Major Ecosystem Governance Mechanism --

Volunteered Customer Information Service Characteristics --

Personal Information as a Sovereign/Monetized Asset --

Personal Data Ecosystem --

Notes.