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Starting a business for dummies
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Author
Publisher
John Wiley & Sons
Publication Date
2014.
Edition
4th edition.
Language
English
Description
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Table of Contents
From the eBook - 4th edition.
Title Page
Copyright Page
Contents at a Glance
Table of Contents
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go From Here
Part I: Getting Started with Your New Business
Chapter 1: Preparing for Business
Understanding the Enduring Rules of Business Strategy
Getting in Shape to Start Up
Confirming Viability
Going for Growth
Chapter 2: Doing the Groundwork
Understanding the Small Business Environment
Defining Small Business
Looking at the Types of People Who Start Businesses
Coming Up with a Winning Idea
Banning Bad Reasons to Start a Business
Recognising that the Economy Matters
Preparing to Recognise Success
Chapter 3: Can You Do the Business?
Deciding What You Want From a Business
Exploring Different Types of Business
Working from Home
Assessing Yourself
Chapter 4: Testing Feasibility
Finding Enough Product or People
Sizing Up the Market
Working Out Whether You Can Make Money
Part II: Making and Funding Your Plan
Chapter 5: Structuring Your Business
Choosing the Right Structure
Going into Business by Yourself
Building up to Network Marketing
Working with a Limited Number of Other People
Finding Your Way to Franchising
Founding a Larger Company
Looking at Legal Issues in Marketing
Chapter 6: Preparing the Business Plan
Finding a Reason to Write a Business Plan
Writing Up Your Business Plan
Using Business Planning Software
Presenting Your Plan
Chapter 7: Getting Help
Connecting with Government Services
Choosing Small Business Associations
Universities and Colleges
Entering an Incubator
Assisting Inventors
Helping Young Entrepreneurs
Chapter 8: Finding the Money
Assessing How Much Money You Need
Reviewing Your Financing Options.
Determining the Best Source of Finance for You
Going for Debt
Sharing Out the Spoils
Finding Free Money
Chapter 9: Considering Your Mission
Developing Your Concept
Composing Your Mission Statement
Seeing the Vision Thing
Setting Objectives and Goals
Chapter 10: Marketing and Selling Your Wares
Making Up the Marketing Mix
Defining Your Product or Service Parameters
Using Advertising to Tell Your Story
Getting into the News
Using Blogs and Social Networks
Selling and Salesmanship
Settling On a Price
Pondering Place and Distribution
Part III: Staying in Business
Chapter 11: Employing People
Finding Great Employees
Exploring Other Ways of Recruiting
Motivating and Rewarding Employees
Staying on the Right Side of Employment Law
Chapter 12: Operating Effectively
Proposing Premises
Taking the Make-or-Buy Decision
Choosing a Supplier
Minimising Risk and Assessing Liability
Dissecting Directors
Finding and Choosing Business Advisers
Taking Cyber Security Seriously
Making a Virtue Out of Going Green
Chapter 13: Keeping Track of Finances
Keeping the Books
Understanding Your Accounts
Accounting for Pricing
Balancing the Books
Analysing Performance
Keeping on the Right Side of the Law
Managing Your Accountant
Chapter 14: Managing Your Tax Position
Tackling Taxes for Different Types of Businesses
Paying Taxes
Handling Employment Taxes
Surviving a Tax Investigation
Part IV: Making the Business Grow
Chapter 15: Doing Business Online
Appreciating the Power of the Internet
Reviewing What You Can Do Online
Establishing an Internet Presence with a Website
Selling Goods and Services
Gaining Visibility
Tracking Traffic
Chapter 16: Improving Performance
Checking Your Internal Systems
Retaining Customers.
Improving Productivity
Budgeting for Beginners
Chapter 17: Exploring Strategies for Growth
Understanding the Importance of Growth
Increasing Sales
Forming Alliances
Franchising Your Way to Growth
Chapter 18: Becoming a Great Manager
Building a Team
Coaching and Training
Appraising Performance
Developing a Leadership Style
Measuring Morale
Part V: The Part of Tens
Chapter 19: Ten Pitfalls to Avoid
Knowing Too Little
Being Overly Optimistic about the Market
Underestimating Start-up Time
Spending Too Much at the Start
Mistaking Cash for Profit
Choosing the Wrong Partner
Ignoring Accounting
Forgetting Working Capital
Having No Clear Competitive Advantage
Choosing the Wrong Location
Chapter 20: Ten People to Talk to Before You Start
Speaking with Your Spouse
Making Use of Your Professional Network
Benefiting from Entrepreneurs Who Started a Similar Business
Spending Time with a Friendly Banker
Reaching Out to Customers
Communicating with Your Current Boss
Calling Your Colleagues
Bringing in Your Best Friend
Reporting to an Accountant
Plugging into a Business Angel Network
Chapter 21: Ten Reasons for Using Social Media
Augmenting Your Marketing Budget
Acquiring Cost-Effective Exposure
Increasing Website Traffic
Moving up Search Engine Rankings
Improving Market Intelligence
Attracting Interest to Generate Sales Leads
Growing Real Sales
Keeping Pace with Market Leaders
Creating Loyalty
Generating Referrals
Index
About the Author.
Excerpt
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Author Notes
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More Details
Contributors
Barrow, Colin Author
ISBN
9781118837290
9781119832263
111883724
9780470978344
9781118837245
9781118837344
9781119832263
111883724
9780470978344
9781118837245
9781118837344
UPC
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