Electronic media: then, now, and later

Ch. 1. Tuning in to electronic media

ch. 2. Radio / Norman J. Medoff, Dale Hoskins, and Gregory D. Newton

ch. 3. Television

ch. 4. Cable, satellite, and other delivery systems

ch. 5. The internet

ch. 6. Programming

ch. 7. Advertising

ch. 8 Audience measurement

ch. 9. Business and ownership / Norman J. Medoff and Gregory Pitts

ch. 10. Operating, producing, and distribution

ch. 11. The feature film and videogame industries / Ross Helford, Brant Guillory, and Norman J. Medoff

ch. 12. Regulation, legal issues, and ethics

ch. 13. Media effects

ch. 14. Personal/social media : the future.