Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business; Copyright; Contents; Disclaimer; Acknowledgments; Introduction: The Value of the Virtual; The Emerging Code Halo Economy; The Crossroads Model of Competition; Know the Rules; Why We Wrote Code Halos; Part I: Digits Over Widgets:The Next Age of Business and Technology; Chapter 1: "Will It Happen to Us?" A Trillion-Dollar Opportunity or an Extinction Event; What Is a Code Halo?; The First Trillion Is Always the Hardest; How Significant Was the Impact of the First Trillion Club?
Historical Sources of Competitive Advantage Don't Hold Up Well Against Code HalosMore Industries Heading to the Crossroads; Code Halos Go Mainstream; Code Halos: The Building Blocks of the Second Economy; Harnessing the Power of Code Halos in Your Industry; Chapter 2: The Personal Code Halo: Press "1" for the Real You; Invisible But Always Present, Ever Enriching; When Code Meets Code ... ; The SMAC Stack: Driver of the Technological Sea Change; The Discipline of Creating Value from Insight; Code Halos: A New Core Competency; Personal Code Halos Showcase Value of the Virtual.
Chapter 3: The Five Business Code Halos: Connecting Customers, Products, and OrganizationsThe Customer Code Halo: The Relationship Maker; Product Code Halos Shift Value from Widgets to Digits; Employee Code Halos: New Ways for Team Members to Connect and Solve Problems; The Partner Code Halo: Weaver of Webs; The Enterprise Code Halo: Brand Aggregator; Five Halos Matter to People, Places, and Things; Chapter 4: The Anatomy of a Winning Code Halo Solution; The Amplifier: The Internet of Things Is a Network of Code Halo Amplifiers; Computing Devices Are Today's Established Amplifiers.
The "Skinterface" Will Change the Consumer ExperienceIndustrial Amplifiers: Harnessing the Power of the Internet of Things; Smart Appliances Become Amplifiers in the Home; The Application Interface: Window to a Beautiful Experience; The Algorithm: Data Becomes Meaning; Facebook's EdgeRank Algorithm Makes It Personal; Successful Algorithms Power Code Connections and Create Insight; All Data, Great and Small; Netflix Lassos Data to Win in the Market; New Business Models Showcase Code Halo Value; Why Didn't They Tune in the Zune?; Balance Focus on Five Components for a Winning Solution.
Chapter 5: The SMAC Stack: The New Technology of CodeMastering the Fifth Wave of Corporate IT; Driving Business Value Through New Technologies; SMAC as a Technology Stack: No Technology Is an Island; A Step Change Driving Exponential Growth in Computing Devices and Data; The Rapid Growth of the SMAC Computing Model; Mobility and Analytics Lead the Way; Growth in Human-Generated Data; Smart Cars, Smart Houses, Smart Grids, Smart Health: The Coming Explosion in Machine-Generated Data; The Business Impact of SMAC: The Value Chain Is Becoming "Unchained"; Don't Get SMACked.
