Think differently about your career
Think differently about your vision
Think differently about how you think
See genius in their craziness
Think differently about your customers
Simplicity is the ultimate sophistication
Think differently about design
We're here to help you grow
Think differently about your brand experience
The world's greatest corporate storyteller
Think differently about your story
don't let the bozos get you down.
Introduction: What the World Needs Now Is More Jobs8212;Steve Jobs
Chapter 1 What Would Steve Do?
Principle 1 Do What You Love
Chapter 2 Follow Your Heart
Chapter 3 Think Differently About Your Career
Principle 2 Put a Dent in the Universe
Chapter 4 Inspire Evangelists
Chapter 5 Think Differently About Your Vision
Principle 3 Kick-Start Your Brain
Chapter 6 Seek Out New Experiences
Chapter 7 Think Differently About How You Think
Principle 4 Sell Dreams, Not Products
Chapter 8 See Genius in Their Craziness
Chapter 9 Think Differently About Your Customers
Principle 5 Say No to 1,000 Things
Chapter 10 Simplicity Is the Ultimate Sophistication
Chapter 11 Think Differently About Design
Principle 6 Create Insanely Great Experiences
Chapter 12 We're Here to Help You Grow
Chapter 13 Think Differently About Your Brand Experience
Principle 7 Master the Message
Chapter 14 The World's Greatest Corporate Storyteller
Chapter 15 Think Differently About Your Story
One More Thing ... Don't Let the Bozos Get You Down
