The Big Issue : Managers Lacking Courage to Make Tough Decisions
Principle I : Devise a Demanding Game Plan to Confront Reality
Principle II : Staff for Success
Principle III : Clean Up the Sloppiness
Principle IV : Institutionalize Tight-Fisted Cost Control
Principle V : Insist on Functional Excellence
Principle VI : Create a Culture of Innovation
Principle VII : Demand Accountability and Decisiveness; Avoid Consensus
Principle VIII : Exploit Inflection Points
Principle IX : Value Ideas from Anywhere
Principle X : Shake Up the Organization.
