Let the story do the work: the art of storytelling for business success

Master the principle elements of storytelling

The five basic plots in business communication

Look who's listening

Telling stories with data

Making the complex clear

Combining the power of story and simple visuals

Collecting stories from everywhere

Using your own story to build credibility and connection

Successful networking starts with a good story hook

Selling the social impact of nonprofit organizations with story

Case study : the healthcare industry.

Cover

Contents

INTRODUCTION: Why Stories? How Story + Qualifications = Standout Success

PART ONE: ANATOMY OF A STORY

CHAPTER 1: Master the Principle Elements of Storytelling

CHAPTER 2: The Five Basic Plots in Business Communication

PART TWO: BRINGING STORIES TO LIFE

CHAPTER 3: Look Who's Listening

CHAPTER 4: Telling Stories with Data

CHAPTER 5: Making the Complex Clear

CHAPTER 6: Combining the Power of Story and Simple Visuals

CHAPTER 7: Collecting Stories from Everywhere

PART THREE: STORIES IN ACTION

CHAPTER 8: Using Your Own Story to Build Credibility and Connection

CHAPTER 9: Successful Networking Starts with a Good Story Hook

CHAPTER 10: Selling the Social Impact of Nonprofit Organizations with Story

CHAPTER 11: Case Study: The Healthcare Industry

EPILOGUE

Notes

Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Z

Free Sample From

About AMACOM.