From the eBook - 1st edition.
Ready, Fire, Aim: Zero to 100 Million in No Time Flat; Contents; Foreword; Acknowledgments; About the Author; Part One: Being All That You Can Be; Introduction; A QUESTION THEY NEVER STOP ASKING; WORLD-CLASS TRAVEL PAID FOR BY MY CLIENTS; BEING IN CONTROL OF YOUR TIME; DOING WHAT YOU LIKE TO DO; HANGING OUT WITH GREAT PEOPLE; WHAT TO EXPECT FROM THIS BOOK; Chapter 1: Getting to the Next Level; THE FOUR STAGES OF BUSINESS DEVELOPMENT; PROBLEMS, CHALLENGES, AND OPPORTUNITIES; WHAT SHOULD YOU WANT FOR YOUR BUSINESS?; Chapter 2: Why Employee Size Matters
THE FIRST STAGE: YOU PLUS SEVEN EXECUTIVE EMPLOYEESTHE SECOND STAGE: FROM SEVEN FIRST-TIER EMPLOYEES TO 49 SECOND-TIER EMPLOYEES; THE THIRD STAGE: FROM 49 SECOND-TIER EMPLOYEES TO 343 THIRD-TIER EMPLOYEES; THE FOURTH STAGE: FROM 343 THIRD-TIER EMPLOYEES TO UNLIMITED GROWTH; Chapter 3: Becoming a Five-Star Business Genius; FIVE MAGIC WANDS OF BUSINESS GENIUS; WHAT EVERY GREAT BUSINESS NEEDS; WHEN FAST GROWTH CREATES OPERATIONAL PROBLEMS; AFTER MUCH GROWTH, A FLATTENING; WHAT KIND OF GENIUS ARE YOU?; Part Two: Stage One: Infancy; Chapter 4: The Supremacy of Selling
THE REAL BUSINESS EVERY BUSINESSPERSON IS INTHE BIG MISTAKE MOST WANNABE ENTREPRENEURS MAKE; SOME LESSONS ARE HARD TO LEARN THE FIRST TIME; A TALE OF TWO START-UPS; PRIORITIES FOR STAGE ONE BUSINESSES; WHAT THE EXPERTS SAY; THE ENTREPRENEUR'S FIRST QUESTION: HOW CAN I MAKE THE FIRST SALE?; IF I BUILD THE PRODUCT, WILL THEY COME?; ANOTHER WOULD-BE ENTREPRENEUR WITH AN IDEA; Chapter 5: Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product; INTRODUCING: THE OPTIMUM SELLING STRATEGY; THE FOUR SECRETS OF THE OSS; Chapter 6: Mastering the Copy Side of Selling
FOUR KEY CONCEPTS EVERY MARKETING GENIUS MUST KNOWChapter 7: Secondary-Yet Important-Priorities for Stage One Businesses; MENTORING AND BEING MENTORED; TEACHING YOUR TEAM; SETTING BUSINESS TARGETS; Chapter 8: A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage One Entrepreneur; Part Three: Stage Two: Childhood; Chapter 9: From 1 Million to 10 Million and Beyond; GETTING CAUGHT IN STAGE ONE LIMBO; SELF-EMPLOYMENT COMPANIES VERSUS EQUITY BUSINESSES; THE NATURE OF STAGE TWO GROWTH; HOW TO DOUBLE YOUR REVENUES . . . AGAIN AND AGAIN AND AGAIN
SOME PERSONAL EXPERIENCE WITH STAGE TWO GROWTHAN EASY, IF FLAWED, WAY TO CREATE NEW PRODUCTS; HITTING THE STAGE ONE PLATEAU; IF IT WORKS WELL THE FIRST TIME, DO IT AGAIN; GETTING TO 80 MILLION; HOW TO CHANGE YOUR COMPANY (AND YOURSELF) AT STAGE TWO; Chapter 10: Innovation-the Key to Second-Stage Growth; WHY INNOVATIONS AREN'T USUALLY REVOLUTIONARY; WHAT'S WRONG WITH KNOCK-OFFS?; IN PRAISE OF MALCOLM GLADWELL; BACK TO OUR FRONT-END/BACK-END DISCUSSION...; WHY YOU HAVE TO SET HIGH STANDARDS FOR INNOVATION; NEW-PRODUCT IDEAS: HOW TO PRODUCE LOTS AND LOTS OF THEM
