Content to commerce: engaging consumers across paid, owned and earned channels

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Author

Publisher

Wiley

Publication Date

2013.

Language

English

Description

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Subjects

Subjects

BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing
BUSINESS & ECONOMICS -- Mail Order
BUSINESS & ECONOMICS -- Marketing -- Direct
BUSINESS & ECONOMICS -- Marketing -- Multilevel
BUSINESS & ECONOMICS -- Marketing -- Telemarketing
Content Management
Direct
E-Commerce
Internet marketing
Mail Order
Marketing
Marketing social
Marketing sur Internet
Multilevel
Online-Marketing
Social marketing
Telemarketing

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ISBN

9781118526460
9781118526293
9781118526170
9781118660614

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