Chapter 1: Introduction; What Is Social Media Marketing?; Big Brands and Social Media; Small Business and Social Media; Social Media and You; Chapter 2: Blogging; Introduction; History; Protocol; Platforms; Content Strategies; Building an Audience; Takeaway Tips; Chapter 3: Twitter and Microblogging; Introduction; History; Protocol; Clients; Takeaway Tips; Chapter 4: Social Networking; Introduction; History; Protocol; Facebook; LinkedIn; MySpace; Takeaway Tips; Chapter 5: Media Sharing; Introduction; History; Protocol; YouTube; Flickr; SlideShare; Takeaway Tips.
Chapter 6: Social News and BookmarkingIntroduction; History; Protocol; Digg; Reddit; StumbleUpon; Delicious; Niche Sites; Takeaway Tips; Chapter 7: Ratings and Reviews; Introduction; History; Protocol; Yelp; Other Sites; Takeaway Tips; Chaptre 8: Forums; Introduction; History; Protocol; Research; Engaging; Takeaway Tips; Chapter 9: Virtual Worlds; Introduction; History; Second Life; Takeaway Tips; Chapter 10: Strategy, Tactics, and Practice; Introduction; Monitoring; Research; Campaigns Versus Ongoing Strategy; Integration; Calls to Action; Takeaway Tips; Chapter 11: Measurement; Introduction.
MetricsGoal Setting; Software; Takeaway Tips; Acknowledgments; Index.
