Cover; Title Page; Copyright; Contents; Foreword; Introduction; I Get You; Let's Talk About You; Trying versus Doing; Invest a Couple Hours, Then Do It!; Chapter 1 Success Defined. By You.; Success Is Different for Everyone; Your Evolving View of Success; "I Just Want to Be Happy!"; To Help You Out, Here's My Definition of Success; Chapter 2 Get Better; I Didn't Say Get Perfect; Lack of Perfection Doesn't Mean Lack of Performance; Section 1 Traits; Chapter 3 Four Unwavering Traits of Entrepreneurial Success; Good News, Bad News; It's Who You Are; Chapter 4 Risk Tolerance; Rose-Colored Lenses
There Has Always Been RiskCan You Stomach the Risk?; How to Minimize Risk; Taking Risk Off the Table; What About Backup Plans?; Don't Sweat It; Chapter 5 Drive; Potential to Do What?; Drive Equals Discipline; Teaching a Work Ethic; Activity versus Productivity; Wake-Up Time Is Meaningless; Hours Don't Equal Output; Working Smart versus Working Hard; Doing What You're Good At; Drive Means Working on Your Weaknesses; The Talent Myth; Chapter 6 Resilience; There Will Be Bad Days; Rocky; Michael Jordan; Can You Learn Resilience?; How You Can Strengthen Your Resolve; The Wrap on Resilience
Chapter 7 VisionThe Farm; Partners with Vision; What Vision Is; Your Purple Wall; Why You Need Vision; The Big Picture. Most People Don't See It!; The Big Picture: A Lesson from Comedy; How to Improve Your Vision; Your Big Picture; Section 2 Habits; Chapter 8 Success Is a Habit, But It's Not a Routine; Habit versus Routine; Cumulative Effects of Habits; Make Yourself Uncomfortable!; The Success Habits; Chapter 9 Pull the Trigger; Paralysis by Analysis; No Decision Is a Decision; Chapter 10 Treat Time Like Money; 525,600 Minutes; Time Is Money; Downtime versus Wasting Time; The Five E's
It's Your TimeChapter 11 Be a Goal Setter; The Problem with Business Plans; Mission Statements Are Even Worse; Mission Statement Equals Corporate Poetry; Just Do It!; Goals: What Are They?; How to Set Goals; Vision: Your Fourth Category; Your Goals Are Set. Now What?; Chapter 12 Be Relevant; Relevance Equals Demand; Changing Marketplace; When You See Realtors, Do You See You?; Know What You Sell; The Reality of Realtor Negotiations; Bringing It Home; Chapter 13 Be Critical; You Can't Handle the Truth!; Breaking Down Tape; Chapter 14 Be a Promoter; Advertising 101; Business Is Good
Why Advertise?Your Branding Goal; Chapter 15 Sell, Sell, Sell!; Sales Equals Revenue; A Few Things I've Learned About Sales; What Selling Is; Ten Rules to Sales Success; The Price Is Right; But I'm an Idea Person!; Selling Equals Responsiveness; Sales Wisdom; Final Sales Pitch; Chapter 16 Know Your Position; Chess; Getting Cocky; What's Your Position?; How to Improve Your Position; Chapter 17 Stop Making Excuses; Scarcity as an Excuse; Chapter 18 Know Money (Or You'll Have No Money); The Money Reality Check; Let's Talk About Money; Start at Home; Balance Sheet; How Much Is Really Required?
