From the eBook - First Edition.
Chapter 1 The Importance of Relationships: How to Build and Maintain Them
The Critical Importance of Face Time
Understand the Power Structure
Five Ways to Build Relationships in Southeast Asia
Chapter 2 The Role Culture Plays in Determining Economic Value
Negotiation: Price Is Not the Only Consideration
Determining Economic Value
Five Common Economic-Value Mistakes Companies Make in Southeast Asia
Chapter 3 The Role Culture Plays in Determining Values and Ethical Standards and Practices
Caveat Emptor: Meet Before Getting Married
Five Ethical and Values Issues Businesses Encounter in Southeast Asia
Chapter 4 Gauging Market Potential: How to Spot Trends and Avoid Costly Errors
Sleuthing for Indicators of Market Potential
Five Common Mistakes Companies Make When Researching Market Potential
Chapter 5 Understanding the Power Structure: Who's Really in Charge?
Chinese State-Owned Enterprises (SOEs)
Five Common Mistakes Businesses Make When Confronted with the Power Structure of a Southeast Asian Country
Chapter 6 Building Your Strategy: How to Determine Where You Want to Go
Five Issues Many Companies Face When Developing a Strategy for Asia
Chapter 7 Designing Your Plan: What to Consider and How to Evaluate Them
Four Issues Businesses Encounter When Building a Plan
Chapter 8 Executing Your Strategy and Plan: The Implementation Phase
Managing Your Supply Chain
Five Execution Errors Businesses Tend to Make
Chapter 9 What to Consider When Making the Go/No Go Decision
Chapter 10 Joint Ventures and Franchising: The Pros and Cons
Five Common Mistakes and Myths in Joint Ventures and Franchises
Chapter 11 An Asian Strategy for Small Businesses
Five Common Mistakes Small Businesses Make When Entering Asia
Chapter 12 Utilizing Resources: Where to Find the Information and Connections You'll Need
Foreign Trade Consultants
International Trade Councils
Five Common Mistakes Businesses Make When Dealing with Trade Organizations
Chapter 13 What You Should Take Home
Five Things that Make You a Better Employee after Working in Asia
