Spend shift : how the post-crisis values revolution is changing the way we buy, sell, and live
(Book)

Book Cover
Average Rating
Published
San Francisco : Jossey-Bass, 2011.
Edition
First edition.
ISBN
9780470874431 (hc)
Physical Desc
xxxii, 256 pages : illustrations ; 24 cm
Status
Adult Nonfiction (3rd floor)
NF 658.834 GERZEMA 2011
1 available

Description

Loading Description...

Also in this Series

Checking series information...

Copies

LocationCall NumberStatus
Adult Nonfiction (3rd floor)NF 658.834 GERZEMA 2011On Shelf

More Like This

Loading more titles like this title...

More Details

Published
San Francisco : Jossey-Bass, 2011.
Format
Book
Edition
First edition.
Language
English
ISBN
9780470874431 (hc)

Notes

Bibliography
Includes bibliographical references and index.
Description
"Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values. Shows how post-crisis consumer expectations and behaviors will drive business decisions. Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer. Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession."--Provided by publisher.

Reviews from GoodReads

Loading GoodReads Reviews.

Citations

APA Citation, 7th Edition (style guide)

Gerzema, J., & D'Antonio, M. (2011). Spend shift: how the post-crisis values revolution is changing the way we buy, sell, and live (First edition.). Jossey-Bass.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Gerzema, John, 1961- and Michael D'Antonio. 2011. Spend Shift: How the Post-crisis Values Revolution Is Changing the Way We Buy, Sell, and Live. Jossey-Bass.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Gerzema, John, 1961- and Michael D'Antonio. Spend Shift: How the Post-crisis Values Revolution Is Changing the Way We Buy, Sell, and Live Jossey-Bass, 2011.

MLA Citation, 9th Edition (style guide)

Gerzema, John, and Michael D'Antonio. Spend Shift: How the Post-crisis Values Revolution Is Changing the Way We Buy, Sell, and Live First edition., Jossey-Bass, 2011.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.