The lean startup

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New York : Crown Business, 2011.
First edition.
Physical Desc
320 pages ; 22 cm


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LocationCall NumberStatusDue Date
Round Rock Public Library - Adult (2nd floor)NF 658.11 RIES 2011Checked OutNovember 6, 2021

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9780307887894, 9780307887894 (hc), 0307887898


Includes bibliographical references and index.
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--,Provided by publisher.

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APA Citation (style guide)

Ries, E. (2011). The lean startup (First edition.). Crown Business.

Chicago / Turabian - Author Date Citation (style guide)

Ries, Eric, 1978-. 2011. The Lean Startup. New York: Crown Business.

Chicago / Turabian - Humanities Citation (style guide)

Ries, Eric, 1978-. The Lean Startup New York: Crown Business, 2011.

MLA Citation (style guide)

Ries, Eric. The Lean Startup First edition., Crown Business, 2011.

Note! Citation formats are based on standards as of August 2021. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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