To sell is human : the surprising truth about moving others
(Book)

Includes bibliographical references and index.

"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor

"'To Sell Is Human' offers a fresh look at the art and science of selling ... Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer 'Always Be Closing'), explains why extraverts don't make the best salespeople, and shows how giving people an 'off-ramp' for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home."--Provided by publisher.