Competing against luck : the story of innovation and customer choice
(Book)

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Published
New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2016].
ISBN
0062435612, 9780062435613
Physical Desc
xix, 262 pages ; 24 cm
Status
Adult Nonfiction (3rd floor)
NF 658.575 CHRISTE 2016
1 available

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Published
New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2016].
Format
Book
Language
English
ISBN
0062435612, 9780062435613

Notes

Bibliography
Includes bibliographical references and index.
Description
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen and his co-authors have come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--it's about predicting new ones. Christensen, Hall, Dillon, and Duncan contend that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
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2017-03-15,SB

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Citations

APA Citation, 7th Edition (style guide)

Christensen, C. M., Hall, T., Dillon, K. (., & Duncan, D. S. (2016). Competing against luck: the story of innovation and customer choice . Harper Business, an imprint of HarperCollinsPublishers.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Clayton M. Christensen et al.. 2016. Competing against Luck: The Story of Innovation and Customer Choice. Harper Business, an imprint of HarperCollinsPublishers.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Clayton M. Christensen et al.. Competing against Luck: The Story of Innovation and Customer Choice Harper Business, an imprint of HarperCollinsPublishers, 2016.

MLA Citation, 9th Edition (style guide)

Christensen, Clayton M., Taddy Hall, Karen (Editor) Dillon, and David S. Duncan. Competing against Luck: The Story of Innovation and Customer Choice Harper Business, an imprint of HarperCollinsPublishers, 2016.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.