The CEO's digital marketing playbook : the definitive crash course and battle plan for B2B and high value B2C customer generation
(Book)
Author
Published
Virginia Beach ; Köehlerbooks, [2019].
ISBN
9781633939523, 1633939529, 9781633939509, 1633939502
Physical Desc
xiv, 228 pages : illustrations ; 23 cm
Status
Description
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Also in this Series
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Copies
| Location | Call Number | Status | Due Date |
|---|---|---|---|
| Adult Nonfiction (3rd floor) | NF 658.872 DONOHOE 2019 | Checked Out | May 11, 2024 |
More Details
Published
Virginia Beach ; Köehlerbooks, [2019].
Format
Book
Language
English
ISBN
9781633939523, 1633939529, 9781633939509, 1633939502
Notes
Description
The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.--,Publisher.
Action
cc,2020-07-06,JV
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Citations
APA Citation, 7th Edition (style guide)
Donohoe, T. J. (2019). The CEO's digital marketing playbook: the definitive crash course and battle plan for B2B and high value B2C customer generation . Köehlerbooks.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Donohoe, Thomas J.. 2019. The CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation. Köehlerbooks.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Donohoe, Thomas J.. The CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation Köehlerbooks, 2019.
MLA Citation, 9th Edition (style guide)Donohoe, Thomas J.. The CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation Köehlerbooks, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
