Selling blue elephants : how to make great products that people want before they even know they want them
(Book)
Author
Contributors
Published
Upper Saddle River, N.J. : Wharton School Pub., [2007].
ISBN
9780136136682, 0136136680
Physical Desc
xvi, 252 pages : illustrations ; 24 cm
Status
Adult Nonfiction (3rd floor)
NF 658.8 MOSKOWI 2007
1 available
NF 658.8 MOSKOWI 2007
1 available
Description
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Subjects
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Copies
| Location | Call Number | Status |
|---|---|---|
| Adult Nonfiction (3rd floor) | NF 658.8 MOSKOWI 2007 | On Shelf |
More Details
Published
Upper Saddle River, N.J. : Wharton School Pub., [2007].
Format
Book
Language
English
ISBN
9780136136682, 0136136680
Notes
Bibliography
Includes bibliographical references and index.
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Citations
APA Citation, 7th Edition (style guide)
Moskowitz, H. R., & Gofman, A. (2007). Selling blue elephants: how to make great products that people want before they even know they want them . Wharton School Pub..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Moskowitz, Howard R and Alex. Gofman. 2007. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Wharton School Pub.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Moskowitz, Howard R and Alex. Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them Wharton School Pub, 2007.
MLA Citation, 9th Edition (style guide)Moskowitz, Howard R., and Alex Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them Wharton School Pub., 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
