Catalog Search Results
Author
Pub. Date
[2014]
Language
English
Description
Innovation, consisting of invention, adoption, and deployment of new technology and associated process improvements, is a key source of competitive advantages. Big Data is an innovation that has been gaining prominence in retailing and other industries. In fact, managers working in retail supply chain member firms (that is, retailers, manufacturers, distributors, wholesalers, logistics providers, and other service providers) have increasingly been...
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