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Conduct market and competitor research as well as business analysis by industry or geography.
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Author
Pub. Date
2023.
Language
English
Description
Too often, thanks to multiple rounds of equity investment, company founders wind up with only a small fraction of the businesses they start. But this situation isn't inevitable. The intelligent use of a variety of financing options-including debt financing-can help to maintain, or even grow, a founder's stake. In All Money Is Not Created Equal, renowned Silicon Valley veteran David Spreng delivers an expert guide for entrepreneurs and founders seeking...
Author
Pub. Date
2019.
Language
English
Description
Sales Management Success: Optimizing Performance to Build a Powerful Sales Team contains a leading-edge training program that is filled with state-of-the-art approaches specifically designed for sales managers. Drawing on the author's experience as the CEO of Porter Henry & Co., Warren Kurzrock details the eight most critical abilities and strategies in the sales manager's job. The Porter Henry process has proven to routinely help teams and individuals...
Author
Pub. Date
2019.
Language
English
Description
What skills will matter most for work, business and life in the future? Where should you focus your energy and effort when the world is changing at an extraordinary rate? How can you future proof yourself, your organization, and your kids? In this groundbreaking book Kieran Flanagan and Dan Gregory have interviewed hundreds of successful business people, educators, futurists, economists, and historians to uncover the key skills that will always be...
Author
Pub. Date
2019.
Language
English
Description
Dr. Gary S. Goodman is the bestselling author of twelve books and thousands of articles. He is also creator of the applauded training program, "Best Practices In Negotiation," offered at U.C. Berkeley and UCLA Extension, as well as at organizations worldwide. As an attorney, Fortune 1000 management consultant, and celebrated speaker and lecturer, Dr. Goodman has personally negotiated more than a thousand contracts, for his companies and for his clients....
Author
Pub. Date
2019.
Language
English
Description
We've all heard that a picture is worth a thousand words, but what if we don't understand what we're looking at? Social media has made charts, infographics, and diagrams ubiquitous-and easier to share than ever. We associate charts with science and reason; the flashy visuals are both appealing and persuasive. Pie charts, maps, bar and line graphs, and scatter plots (to name a few) can better inform us, revealing patterns and trends hidden behind the...
Author
Pub. Date
2019.
Language
English
Description
The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers...
Author
Pub. Date
2019.
Language
English
Description
In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand...
Author
Pub. Date
2020.
Language
English
Description
On-going coaching and development that can be a "game changer" for all employees! All great coaches know how to ask good open-ended questions and how to give effective feedback. They keep a balanced and honest perspective that separates the person from the problem or issue; coaching to leverage their unique strengths and helping them improve weaknesses with a mindset focused on continuous improvement. This ongoing coaching and development can be a...
Author
Pub. Date
2018.
Language
English
Description
Faulty grammar can slow you down and diminish your credibility as a business writer. Essential Grammar has just one objective: to help you use correct English in the documents you write for work. Correct writing is an excellent way to boost your professional credibility. Here are some of the skills the book helps you master: - Writing grammatically correct sentences - Using the right forms of pronouns and verbs - Distinguishing between commonly confused...
Author
Pub. Date
2019.
Language
English
Description
The Secret to Taking Your Business from Mediocre to Meaningfully Different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create...
Author
Pub. Date
2019.
Language
English
Description
The organizations that harness the power of data to transform their businesses will be the market leaders. You can be sure that your competitors will be looking for insights in their data to drive them ahead and that the disruptors in your sector will be data driven. Data, if used correctly, has the power to transform your business and make you the market leader. Data Driven Business Transformation is the practical guide to harnessing your data to...
12) Decisions
Author
Pub. Date
2019.
Language
English
Description
Your Future Depends on Your Decisions Sorting out our lives amidst chaos, confusion, and innumerable options is a process we all have in common. The decisions we ultimately make can affect our lives and the lives of others. It's not always easy. In this empowering guide, an expert in business strategies shares the choices of notable, visionary decision-makers-from Harry Truman and Henry Ford to Marie Curie and Malala Yousafzai-and explains how you...
Author
Pub. Date
2019.
Language
English
Description
You have the opportunity to lead: to show up with confidence, connected to others, and committed to a purpose in a way that inspires others to follow. Maybe it's in your workplace, or in your relationships, or simply in your own life. But great leadership-leadership that aligns teams, inspires action, and achieves results-is hard. And what makes it hard isn't theoretical, it's practical. It's not about knowing what to say or do. It's about whether...
Author
Pub. Date
2019.
Language
English
Description
Reap the benefits of a diverse workforce. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you create a culture that seeks and celebrates difference. This book will inspire you to: identify and address bias; short-circuit discrimination instead of unintentionally feeding it; attract, retain, and engage talented people who represent myriad identities; ensure that everyone has equal access...
Author
Pub. Date
2020.
Language
English
Description
Conventional business wisdom tells us that entrepreneurs are society's main source of innovation. Young founders leave college with a big idea, get to work in a garage, and build something that changes the world. Typical corporate employees, strangled by slow-moving bureaucracy, are blocked from making transformative discoveries. In Driving Innovation from Within, strategist and advisor Kaihan Krippendorff disproves one of today's biggest business...
Author
Pub. Date
2018.
Language
English
Description
Eliminating misconceptions about what is really important for successful project financings, Project Finance for Business Development shows you how to develop, structure, and implement projects successfully by creating competitive advantage. By shedding light on project finance failures, it also helps you avoid failures of your own. - Offers a roadmap for successful financing, participant roles and responsibilities, and assessing and testing project...
17) Heart and Sell
Author
Pub. Date
2019.
Language
English
Description
Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded-overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process." In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create...
18) Evergreen Talent
Author
Pub. Date
2020.
Language
English
Description
Finding the right talent is hard. Finding the right talent that will prosper and stay is even harder. Business growth is being stifled and fields of office cubicles remain empty due to the fierce competition for talent today with job openings having recently surged to a record high: 6.55 million. Evergreen Talent will show you how to attract, find, and keep employees for the long-term. What many organization leaders fail to understand is that you...
Author
Pub. Date
2019.
Language
English
Description
As CEO, you set the vision, the strategy, and the tone of your organization. You establish priorities, anticipate and address challenges, champion and lead change efforts, set people up for success, and manage risk. Though you may have a great senior executive team and a top-flight board, the success of your organization depends on your leadership. We've combed through hundreds of Harvard Business Review articles and selected the best ones to help...
20) Scale or Fail
Author
Pub. Date
2019.
Language
English
Description
Scaling a business is not for the faint of heart. It's a mind-bending journey that causes millions of business owners around the globe to either throw in the towel-or avoid risk entirely and suffer from smallness and mediocrity. Most of these businesses fail because they are ill prepared to face the real challenges involved in scaling. Either they don't have the bandwidth to keep up with the sales demand or production, miss out on major opportunities...
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