"Throughout history, 'obeying orders' has caused the loss of countless lives. By combining recent studies in social and cognitive neuroscience with accounts from genocide perpetrators, this book explains the brain science behind obedience and how ordinary people can commit awful acts of violence. No background in neuroscience required"-- Provided by publisher.

Kosslyn and Miller describe how the top and bottom parts of the brain work together, and introduce us to four modes of thought: Mover, Perceiver, Stimulator, and Adaptor. Learn to determine which mode best defines your dominant way of thinking, and learn practical applications for every aspect of your life.

How do neurons turn into minds? How does physical "stuff"--atoms, molecules, chemicals, and cells--create the vivid and various worlds inside our heads? The problem of consciousness has gnawed at us for millennia. In the last century there have been massive breakthroughs that have rewritten the science of the brain, and yet the puzzles faced by the ancient Greeks are still present. In The Consciousness Instinct, the neuroscience pioneer Michael S....

Is there a God? It's a question billions of people have asked since the dawn of time. You would think by now we'd have a satisfactory, universal answer. No such luck ... Or maybe we do and we just need to look in the right place. For Dr. Jay Lombard that place is the brain, and more importantly the mind, that center of awareness and consciousness that creates reality. In The Mind of God, Dr. Lombard employs case studies from his own behavioral neurology...

The "Your Brain Health" neuroscience podcaster outlines recommendations for promoting brain health and resilience throughout life, outlining helpful techniques for preventing memory loss and other neurodegenerative disorders.

"The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world-renowned, marketing thought leader, Sandeep Dayal, shows you how to leverage behavioral psychology, social anthropology,...

Super-charge your brain to gain a huge competitive edge in business and in life Future Brain is the busy professional's secret weapon for boosting mastery, efficiency, and productivity to gain that coveted competitive edge - in business and in life. Designed to be implemented at the individual, team, or organisational level, this in-depth, step-by-step framework leverages neuro-scientific principles to help you develop a solid, habit-changing plan...

A survey of current research into the human mind reveals how top international laboratories have innovated unique technologies for recording profound mental capabilities and enabling controversial opportunities in the field of cognition enhancement.

A must-read for all scientists about a very simple computation method designed to simulate big-data neural processing. This book is inspired by the Calculus Ratiocinator idea of Gottfried Leibniz, which is that machine computation should be developed to simulate human cognitive processes, thus avoiding problematic subjective bias in analytic solutions to practical and scientific problems. The reduced error logistic regression (RELR) method is proposed...