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Author
Pub. Date
[2022]
Language
English
Description
"The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world-renowned, marketing thought leader, Sandeep Dayal, shows you how to leverage behavioral psychology, social anthropology,...
Author
Language
English
Description
"Experimental Methods in Neuropsychopharmacology" is a part of the college-level Neuropsychopharmacology course series textbooks. It is a tutorial written in questions and answers format to describe the experimental methodologies in studying the behavior and pharmacological responses in animals, and the scientific principles underlying such experimentations.
It is a study guide with in-depth explanations. Each section is a modular unit that is self-contained...
Author
Language
English
Description
Are you tired of feeling like you can't trust your own senses? Do you ever wonder if what you're seeing or hearing is actually real, or just a trick of your mind? If so, The Illusion of Perception is the book for you. With captivating examples and mind-bending insights, this book will challenge everything you thought you knew about perception. Discover how optical illusions can fool even the most rational minds, and how cognitive biases can influence...
Author
Language
English
Description
"Affective Disorders: Depression, Mania and Bipolar Disorder" is a part of the college-level Neuropsychopharmacology course series textbooks. It is a tutorial written in questions and answers format to describe the characteristics, symptoms, and treatment of affective disorders, including depression, mania, and bipolar disorder, including the neurobiological basis and pathology of these mental disorders.
It is a study guide with in-depth explanations....
Author
Series
Language
English
Description
How to retrain your mind to get the most out of life, even if you're plagued by negative thoughts.
We all wish we could get more from our minds. More focus, more power, and let's be honest, more intelligence.
What would you say if someone told you that you have power to "hack" your mind, retrain your brain, and get more out of life?
You probably wouldn't believe it, would you?
Mind Hacking Secrets will quickly have you seeing a new perspective....
Author
Series
Language
Español
Description
Abrir las puertas a una vida más plena. Ese es el objetivo de la Programación Neurolingüística (PNL). Y, para lograrlo, esta terapia trabaja con una serie de técnicas que tratan de averiguar cómo trabaja nuestra mente, de qué manera afecta al lenguaje y cómo usar este conocimiento para lograr que las tareas cotidianas de nuestra vida nos resulten fáciles y eficientes.
Creada a mediados de los años setenta del pasado siglo por Richard Bandler...
Author
Language
English
Description
"Executive Functions" is a part of the college-level Neuropsychopharmacology course series textbooks. It is a tutorial written in questions and answers format to describe the neurobiological basis of the executive function and executive control in decision making and conflict resolution cognitively and psychologically.
It is a study guide with in-depth explanations. Each section is a modular unit that is self-contained for easy reading. The principles...
Author
Language
English
Description
A once vibrant oak tree in her yard began dying, voicing cries of help through its dead leaves and moss-covered branches. Inside the house Barbara too was in crisis, the recipient of her husband's anger and rage. As time passes Barbara can no longer stay strong. While she deals with her own demons, the oak too weakens. Based on a true story, this woman takes us inside her emotionally charged existence, letting us feel the anguish of domestic abuse,...
Author
Series
Language
Español
Description
Con este libro descubrirá las técnicas básicas para comprender y practicar la programación neurolingüística en la vida diaria. La PNL es un método eficaz que trabaja el lenguaje para influir en los procesos cerebrales y una poderosa arma para realizar cambios en la vida, ya que gracias a este método cualquier persona puede desarrollar todas y cada una de las capacidades ocultas. Este libro es una excelente oportunidad para ponerse al día...
Author
Language
English
Description
"Learning Mechanisms" is a part of the college-level textbooks. It is a tutorial written in questions and answers format to describe the psychology of learning and the neurobiological basis of learning, and the neural mechanisms behind learning.
It is a study guide with in-depth explanations. Each section is a modular unit that is self-contained for easy reading. The principles and concepts are introduced systematically so students can learn and...
Author
Series
Language
Español
Description
El estudio de los procesos cognoscitivos se ha convertido en un reto de profundización, dada su injerencia en ámbitos clínico-patológicos de la enfermedad mental y el daño cerebral. Muchos textos académicos han descrito los procesos de evaluación neuropsicológica; sin embargo, pocos están dirigidos a la formación básica del quehacer del neuropsicólogo. La presente publicación apunta en esa dirección. Cada capítulo aborda una función...
Author
Series
Language
English
Description
Mastering Your Emotions: A Practical Guide To Living A Positive, Fulfilled And Abundant Life Emotions help you understand what's happening in the present and respond appropriately so that you don't repeat those same situations in the future. Managing your emotions helps you better understand the meaning of emotions and appreciate them. If you don't know what they mean, you might do things without thinking about their consequences. Emotions are natural...
13) Psychology for iBeginners: Introduction to the Basics of Psychology - Simple Explanation of 25 ps
Author
Language
English
Description
Psychology for Beginners: Introduction to the Basics of Psychology- Simple Explanation of 25 psychological Effects. The psych book for the learning of Psychological Basics. Have you ever asked yourself of how the human Psyche operates? Do you know the psychological traps that you're often subjected to unconsciously? Psychological mechanisms is a topic that has been explored for a long time. These mechanisms controls us and our behavior on a daily...
Author
Pub. Date
2016.
Language
English
Description
Super-charge your brain to gain a huge competitive edge in business and in life Future Brain is the busy professional's secret weapon for boosting mastery, efficiency, and productivity to gain that coveted competitive edge - in business and in life. Designed to be implemented at the individual, team, or organisational level, this in-depth, step-by-step framework leverages neuro-scientific principles to help you develop a solid, habit-changing plan...
Author
Series
Language
Español
Description
¿Cómo se desarrolla el cerebro infantil? ¿Lo hace con etapas prefijadas o depende de circunstancias particulares?A esta crucial cuestión dedicó Piaget gran parte de sus investigaciones, relativas a la COGNICIÓN HUMANA. En 1955 creó el Centro Internacional de Epistemología Genética en Ginebra y puso en marcha un programa interdisciplinario, PARA ESTUDIAR LA FORMACIÓN DE LAS ESTRUCTURAS BÁSICAS DEL CONOCIMIENTO HUMANO A LO LARGO DEL DESARROLLO...
Author
Language
English
Description
Small daily acts to change your brain chemistry and structure, so you can be in control at all times.
Sometimes it feels like we are living out lives on autopilot, powerless to change what we are doing. But, we're not powerless, we just need to rewire our brains so that the right thing is the easy thing. Do you feel lazy, slow, unmotivated, or apathetic? Understand your brain and you will solve all of your problems.
Neuro Habits gets directly to...
Author
Language
Español
Description
Frente a la gran difusión e impacto de las neurociencias, presentamos este texto de Michele Farisco al mundo de la lengua española. Consideramos de vital importancia cultivar y difundir los resultados de estudios serios que se encuentran apartados tanto de la postura biologicista, que hace uso de las neurociencias para extender sus conclusiones de modo totalmente arbitrario y falso, como de aquellas posiciones que mantienen una actitud de condena...
Author
Series
Language
English
Description
This book is based on an in-depth filmed conversation between Howard Burton and Lisa Feldman Barrett, University Distinguished Professor in Psychology at Northeastern University. This extensive conversations covers topics such as Lisa's winding career path from pre-med to clinical psychology to an academic career in neuroscience and her research on how the brain works and the development of her theory of emotion: every moment of our life, our brain...
Author
Language
English
Description
"The Silent Conversation: Mastering the Art of Body Language" is an enlightening and practical guide that delves into the fascinating world of non-verbal communication. From the subtlest facial expressions to the way we position our bodies, every gesture, and cue carries meaning that can significantly impact our relationships and interactions.In this book, you will embark on a journey of discovery, uncovering the intricate nuances of body language...
Author
Language
English
Description
Approximately 8 percent of what we dream about has sexual connotations. Interestingly, authorities claim that sexual dreaming is often more intense than the physical act of sexual intercourse. Dictionary of Sexual Dreams helps us understand, as well as enjoy, these desires.
While we sleep, certain things take place that we would not necessarily pursue while awake: participating in an orgy, making love with someone of the same gender, or being intimate...
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