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Author
Pub. Date
©2011
Language
English
Description
This book explores influential designers' sketchbooks as a truer reflection of a designer's thought processes, preoccupations, and problem-solving strategies than can be had by simply viewing finished projects. Highly personal and idiosyncratic, sketchbooks offer an arena for unstructured exploration, a space free from all budgetary and client constraints. Visually arresting objects in their own right, this book aims to elevate sketches from mere...
Author
Pub. Date
2020.
Language
English
Description
"Trade allows us to sell what we produce at home and purchase what we don't. It lowers prices and gives us greater variety and innovation. Yet understanding our place in the global trade network is rarely so simple, and today's workers are wary of being taken advantage of. Trade has become an easy excuse for struggling economies, a scapegoat for our failures to adapt to a changing world, and--for many Americans on both the right and the left--nothing...
Author
Pub. Date
©2011
Language
English
Description
The Art and Science of Successful Packaging: This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display...
Author
Language
English
Formats
Description
Smith, an airline pilot, separates the fact from fallacy and tells you everything you need to know about air travel. From how planes fly, to the real story on congestion and delays, to a provocative look at terrorism and security, it's a personal look into the strange and misunderstand world of commercial flying.
Author
Pub. Date
2022.
Language
English
Description
DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas...
Author
Pub. Date
[2016]
Language
English
Description
"Rarely does a week go by without a well-known executive being indicted for engaging in a white-collar crime. Perplexed as to what drives successful, wealthy people to risk it all, Harvard Business School professor Eugene Soltes took a remarkable journey deep into the minds of these white-collar criminals, spending seven years in the company of the men behind the largest corporate crimes in history-from the financial fraudsters of Enron, to the embezzlers...
Author
Pub. Date
[2019]
Language
English
Description
Data Science for Business and Decision Making covers both statistics and operations research while most competing textbooks focus on one or the other. As a result, the book more clearly defines the principles of business analytics for those who want to apply quantitative methods in their work. Its emphasis reflects the importance of regression, optimization and simulation for practitioners of business analytics. Each chapter uses a didactic format...
Author
Series
Pub. Date
©2009
Language
English
Description
In Today's Business World, You Are What You Write
Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels-social media, instant messaging, blogs-we're writing more and faster than ever.
With new chapters on electronic communication,...
12) Business law
Author
Language
English
Description
Business law as a subject area deals with laws that dictate how to start, buy, manage, and close or sell any type of business. Hence, knowledge of business laws assumes great importance for anyone who is starting a business, or for any business manager, or chartered accountant.
Author
Pub. Date
2021.
Language
English
Description
The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers' needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading...
Pub. Date
[2013]
Language
English
Description
Whether hand drawn or vector based, type is a versatile tool in the hands of most designers, creating bold, expressive graphics that extend a brand as the convey information. In the hands of a master, new typefaces become iconic and unforgettable. Branding Typography gathers a selection of the most original type design of recent years, used to promote products and companies through fashion, interiors and packaging. From print materials to three dimensional...
Author
Pub. Date
[2020]
Language
English
Description
"There is an elite crime spree happening in America, and the privileged perps are getting away with it. Selling loose cigarettes on a city sidewalk can lead to a choke-hold arrest, and death, if you are not among the top 1%. But if you're rich and commit mail, wire, or bank fraud, embezzle pension funds, lie in court, obstruct justice, bribe a public official, launder money, or cheat on your taxes, you're likely to get off scot-free (or even win an...
Author
Language
English
Formats
Description
Technology has sent shockwaves of change through the world of commercial art. Digital illustration and design, online portfolio sites, and the proliferation of stock art have radically changed the way that illustrators and graphic designers work. What has not changed, however, is the wealth of illustrators and graphic designers hoping to turn their talent into freelance success. More than ever, artists face questions such as how to get started, how...
Author
Language
English
Formats
Description
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
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