What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making....

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses...

150 powerful bite-size techniques for creating high-value brands - and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce... promote and leverage brand loyalty... embed deep customer motivations into your brands... create cultures that can support authentic brand messages......

A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.

"Presented by Dhivya Rajprasad, Data Scientist at Levi Strauss & Co. Levi Strauss and Co has always been at the helm of innovation with their classic denims and seasonal takes on the future of denim . We would like to enable users who visit our website, receive our emails and visit our stores to have the most personalized experience with easier product discovery. To enable this, I have built recommendation systems based on live and past user behavior...

"Presented by Sylvia Tran, Data Scientist at Gracenote. User preferences and content similarity are both key to recommendation systems. While content similarity has been widely explored and utilized by many companies in the media & entertainment industries, it still remains relevant as the amount of data and metadata available continues to grow and change. This talk discusses some of the challenges of content similarity and explores a few different...

"One of the virtues of the Web is its ability to facilitate customization. Web technology allows organizations to move beyond one-size-fits-all interfaces and products, allowing users to define and design their own experiences. Custom homepages and Web based design-it-yourself processes are numerous and users appreciate the concept of customized experiences"--Resource description page.

"Praise for the first edition: 'Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies.'--Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia. 'Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in...