The landmark book that has revolutionized the way we understand leadership and decision making—from #1 bestselling author Malcolm Gladwell.

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.

Blink is a book about how we think without thinking, about choices

...

Bill Burnett and Dave Evans, the Silicon Valley innovators and Stanford University design educators in their hugely successful course, Designing Your Life, have helped thousands change the way they live. Burnett and Evans believe that in order to change, people need a process--a design process--to help them figure out what they want and how to create it. In this long-awaited book, Burnett and Evans make clear, step by step, how to think like a designer,...

"From the author of EXPECTING BETTER, an economist's guide to the early years of parenting. With Expecting Better, award-winning economist Emily Oster spotted a need in the pregnancy market for advice that gave women the information they needed to make the best decision for their own pregnancies. By digging into the data, Oster found that much of the conventional pregnancy wisdom was wrong. In Cribsheet, she now tackles an even great challenge: decision...

"[The author] offers a classic business school framework for data-driven parents to think more deliberately about the key issues of the elementary years: school, health, extracurricular activities, and more. Unlike the hourly challenges of infant parenting, the big questions in this age come up less frequently. But we live with the consequences of our decisions for much longer. What's the right kind of school and at what age should a particular kid...

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history. Dalio himself has appeared on Time magazine's list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater's exceptionally effective culture, which...

The authors introduce a four-step process designed to counteract the biases that inevitably creep into the decision-making process

The author discusses how to cure the disease to please with a biblical understanding of the command to love; how to escape the guilt of disappointing others by learning the secret of the small no; how to overcome the agony of hard choices by embracing a wisdom based decision-making process; and, how to rise above the rush of endless demands and discover your best yes today

Jane has lived an ordinary life, raised by her aunt Magnolia an adjunct professor and deep sea photographer. Jane counted on Magnolia to make the world feel expansive and to turn life into an adventure. But Aunt Magnolia was lost a few months ago in Antarctica on one of her expeditions. Jane accepts an unexpected invitation from an old acquaintance to an island mansion where she will face five choices that could ultimately determine the course of...

While her classmates bring in apples, make drawings, pick dandelions, and clean the blackboard, Maybella Jean Wishywashy cannot decide how to show their teacher how much she is appreciated.