This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections-The Letter, The Word, The Paragraph, and The Page-the text is...

For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC's of that language-definitions, functions, and usage. The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language-graphic design-what they are, why they are important, and how to use them effectively. Organized...

Recording Studio Design is essential reading for anyone involved in building, renovating and maintaining recording studios. Good acoustics in a recording studio is crucial to the success of a project, and the financial implications of failure means getting things right first time is essential. In straightforward language Newell covers the key basic principles of acoustics, electro-acoustics and psychoacoustics and their application to studio design....

Design and grow a small-scale vegetable garden, discovering which edibles grow best in kitchen gardens and reading season-by-season advice on planting, tending, and harvesting.

Artists, graphic designers, and craftspeople are always looking for new sources of inspiration and new ideas to incorporate into their work. This book is an extensive print and electronic library of symmetrical patterns in changing arrangements and colorways, inspired by traditional iconic motifs found in various cultures throughout history. The patterns are suited to many applications, including quilt, tile, fabric, jewelry, architectural, product,...

113 unique and original patterns. After a goldmine of cultural and subconscious information, the history of patterns parallels and informs the history of humanity. After decades of modern minimalism and clear lines, people are enjoying a return to more playful design, rich in colors and textures. Pattern-making and pattern design, in particular, has made a major comeback as a way to embellish a surface with their use often displaying unexpected depths....

With the coming flood of connected products, many UX and interaction designers are looking into hardware design, a discipline largely unfamiliar to them. If you’re among those who want to blend digital and physical design concepts successfully, this practical book helps you explore seven long-standing principles of industrial design. Two present and former design directors at IDEO, the international design and innovation firm, use real-world examples...

A Short Course in Industrial Design covers a systematic approach and an organized system by which it is possible to go through the form design stages of a project. The book describes the step-by-step creation of a new product; the structure and form variation methods used in form design; and the appearance of a new product. It also tackles the form factors (id est design, production, sales and distribution, and destruction factors and factors concerning...

For designers working in every medium, layout is arguable the most basic, and most important, element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and...