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Author
Language
English
Description
In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make-from focusing on the wrong customers to choosing the wrong products to develop-that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right. Since 1922,...
Author
Pub. Date
2017
Language
English
Description
His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller?one of the most influential business books of all time?innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right?yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company...
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