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Conduct market and competitor research as well as business analysis by industry or geography.
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English
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"Americans launch more than half a million businesses each year, but most fail within the first five years. Their failure rate isn't high because of a lack of drive, solid ideas, or even capital on the part of the founders. The problem is a pervasive lack of know-how about marrying the nuts and bolts of an idea into a larger framework for business success."--Page 4 of cover
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