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Conduct market and competitor research as well as business analysis by industry or geography.
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Author
Pub. Date
2015.
Language
English
Description
"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth. What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription...
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