Catalog Search Results
Reference Solutions
Conduct market and competitor research as well as business analysis by industry or geography.
More
2) Reality check: the irreverent guide to outsmarting, outmanaging, and outmarketing your competition
Author
Pub. Date
2009
Language
English
Description
As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--It's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness...
Author
Pub. Date
2015.
Language
English
Description
Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes. The Art of the Start 2.0 solves that problem by distilling...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request