Catalog Search Results
Author
Pub. Date
2014.
Language
English
Description
"A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Targeting the World's Top Cities, As Nations Decline is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist,...
Author
Pub. Date
[2010]
Language
English
Description
Understand the next level of marketing The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru PhilipKotler explains why the future of marketing lies in creatingproducts, services,...
Author
Pub. Date
2012
Language
English
Description
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers,...
Author
Pub. Date
2012
Language
English
Description
"Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate 'causewashers' cynically exploiting nonprofits, or visionary social entrepreneurs for whom...
Author
Pub. Date
2015.
Language
English
Description
With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism-spanning a spectrum from laissez faire to authoritarian-shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request