Catalog Search Results
Author
Pub. Date
2015.
Language
English
Formats
Description
What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board. Through interviews and examples from data scientists and analytics leaders...
Author
Pub. Date
2018.
Language
English
Description
"With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, C. Michael Brae examines the functionality and components of music distribution, as well as the music industry as a whole. This book is a one-stop guide and resource for all musicians, performers, songwriters,...
Author
Language
English
Description
Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase...
Author
Language
English
Formats
Description
"In this book Chen offers guidance to "knowledge professionals" on how to sell their ideas and expertise. Knowledge professionals include investment bankers, consultants, lawyers, accountants, scientists, and anyone else who needs to develop business by selling a service. The content will be supported by his experience and supplemented by scientific research. The book will be divided into 3 main sections: Mindset, Strategy & Tactics, and Measuring...
Author
Pub. Date
Ã2011
Language
English
Description
Services marketing has evolved as a specialized branch of study. Present-day managers need this knowledge to effectively drive the growth of their organizations. The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect...
Author
Pub. Date
2012
Language
English
Description
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter...
Author
Pub. Date
2023.
Language
English
Description
The authors joined forces professionally when Kathy hired Shannon to be a member of her leadership team. This book describes the transformation they led to convert operations from traditional manufacturing to a lean enterprise. Kathy (executive leader responsible for profitability) and Shannon (transformation leader) share the finer points of a comprehensive change process, the challenges and triumphs, and the real emotion involved during their quest...
Author
Pub. Date
2020.
Language
English
Description
"In this edition of Meet the Expert with Marc Stickdorn, author of This Is Service Design Doing and This Is Service Design Methods, learn how to embed and scale service design in-house, use journey maps as a visual management tool for Agile organizations, and use service design to enhance employee experiences. Marc outlines 10 trends and recent developments in service design from around the world and shares tips on how to conduct service design with...
Author
Pub. Date
Ã2014
Language
English
Description
Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies...
Pub. Date
[2023]
Language
English
Description
FACTORIES OF THE FUTURE The book provides insight into various technologies adopted and to be adopted in the future by industries and measures the impact of these technologies on manufacturing performance and their sustainability. Businesses and manufacturers face a slew of demands beyond the usual issues of staying agile and surviving in a competitive landscape within a rapidly changing world. Factories of the Future deftly takes the reader through...
Author
Series
Language
English
Description
Applied Nanotechnology: The Conversion of Research Results to Products, Third Edition, takes an integrated approach to the scientific, commercial and social aspects of nanotechnology, exploring the relationship between nanotechnology and innovation, the changing economics and business models required to commercialize innovations in nanotechnology, and product design challenges that are investigated through case studies. Applications in various sectors,...
Author
Pub. Date
2022.
Language
English
Description
Research into how some industrial companies have succeeded at digital transformation shows that those taking a steady, gradual approach may have the best results -- and the lessons learned apply across other sectors as well. The authors discuss the circumstances in which company leaders might be best served by taking a more incremental approach to digital business, and when they might choose to pursue a more revolutionary change.
18) PRICING WITH CONFIDENCE: how to raise prices and stay ahead of inflation, without losing customers
Author
Pub. Date
2022
Language
English
Description
"With inflation raging, businesses must raise prices, but there's a problem--how to do it wisely, without losing customers. Pricing with Confidence, Second Edition gives a professional pricing wisdom on how to raise prices in an inflationary world, without alienating customers or hurting sales. It shows managers and salespeople how to kick the price discounting habit they often use as a crutch to close a sale. The book also helps business and product...
Author
Pub. Date
2022.
Language
English
Description
With technological advancements, fast markets, and higher complexity of systems, software engineers tend to skip the uncomfortable topic of software efficiency. However, tactical, observability-driven performance optimizations are vital for every product to save money and ensure business success. With this book, any engineer can learn how to approach software efficiency effectively, professionally, and without stress. Author Bartłomiej Płotka provides...
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